
Readers should know the difference between editorial coverage and commercial messages.
Advertising placements should be identified so readers can distinguish promotional messages from independent news articles. Sponsored articles or paid brand features must be clearly described as sponsored content.
Payment for advertising does not, by itself, establish the truth of a news claim or confer editorial approval. Advertising must not be presented as independent reporting, and editorial claims should be assessed on their evidence.
For information about available ad placements, please visit Advertise With Us. This page explains how sponsored content should be identified; it is not an endorsement of an advertiser's products or claims.